Brad Thomas – Tech, Sports, Design and Culture

Wired 14.07: His Space – Rupert Murdoch and MySpace

Posted in Web development, commentary by Brad on July 23, 2006

Wired 14.07: His Space

Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine.

Many people have said in the past that News Corp.’s purchase of MySpace would be its death. I still believe that. Big business tends to destroy great ideas. I see it happen daily. As a member of myspace (merely for the observation), the marketing has greatly increased, and there is no real benefit to being a member IMO other than marketing at this point. When will the kids get tired of seeing all the commercialism? Will they ever get tired of it at all? There is a point when things stop being fun and start being about money.

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